Embrace new trends and look for opportunities to exploit them.
For example, SMG entered the ring tone market early, captured traffic and has monetized it. Finding angles and exploiting them for profit is a key aspect of SMG. Maximum and diverse revenue streams are built on fairly narrow marketing concepts that are then diversified. This is what Jeremy Schoemaker calls, The Coke Theory. If you are already making Coke then you can make Diet Coke, Cherry Coke, etc and turn a profit on those as well. A company can achieve growth through small degrees of separation between sites, maximizing diversity within a small industry.
Focus on what you know
From the beginning of SMG, Schoemaker focused on the aspects of marketing that were second nature to him. He built his sites on those natural marketing principles while running the backend. Web design was a secondary skill, so he focused on the marketing of the sites, which then built revenue. Later he would invest in a professionally done design. Schoemaker continues to focus on existing sites and expand their income potential by building a network of sites centered on a central theme. Again, the Coke Theory.
Small changes can equal big revenue.
Once a base of traffic and revenue is built, dont be afraid to experiment with the site. Once the traffic is there, small changes in design and structure can make big changes in revenue. Ad placement, recurring subscriptions and affiliate marketing can ad value to a site without disrupting the base of revenue. Monitor revenue daily, even hourly to see how your changes have affected revenue. If it’s not working, you can always go back to the way it was.